"Vertigo is a 3 color (greyscale) screen print directly on raw aluminum, a process that creates lots of interesting opportunities for different lighting, reflections, and magic moments. Throughout the process of designing it I was always mindful of where the aluminum sections would shine through the art. It’s not just a flat art dropped onto a cool material, I really integrated the aluminum into the design, so there are lots of moments where the highlights of forms are made from the actual light in the environment instead of the ink color in the artwork.
The artwork has a fun ‘Choose Your Own Adventure’ story to it. It is a portrayal of the idea of vertigo. Disorienting and confusing, hard to decipher, which way is up and down. The typography in the piece reads ‘Vertigo’ 4 different times, in all 4 directions, so it is possible for the art to hang in any way and reveal another cryptic typographic execution. I love the idea of rotating a print every week, month, or year and having a new narrative to decipher and appreciate." - Matt W. Moore
Printed By 1xRUN Detroit – 1xrun.com/
Designed By Matt W. Moore - mwmgraphics.com/
Filmed & Cut By Jeff Griecci - mintfilms.net/
Music By Doubletone - doubletone.bandcamp.com/